Wednesday, March 25, 2009

Wheaty Wheat’s Going Out of Business Sale



Another one bites the dust…First there was Cabin Fever in January and now there is Liquidation. I guess the end of Wheaty Wheat wasn’t shocking. The angst of artists and retailers unfolded on Twitter all morning. Sket-One confirmed the closure of the 8-year old company saying he just got released from his contract, which means, at this, the ninth hour, he’s finally able to promote his Buckeye Rot character independently. Buckeye Rot was tied to Wheaty Wheat for about three years and became the last production piece for the company.

As Wheaty Wheat liquidates its contents, prices for their current stock are beyond recession-proof: Buckeye Rots have been marked down to $10, Gris Grimly’s resin Pinocchio figures are a mere $3 and Brian Taylor’s keychains are the cost of a gumball: 25 cents. On the surface, that’s awesome. But that kind of drastic de-valuing affects our artists and stores. Any store that bought a crate of Buckeye Rots to sell at retail ($45) is screwed. The artists, who joined up with Wheaty Wheat mainly to see original toys get made, can’t offer their fans toys with collectable value. So what is there to do? Sket said that if you’re really struggling in this economy, scoop ‘em up from WW here. If you can afford to support the artist, he will soon have a bunch available at his website. Buying direct helps artists keep doing their thing, and he’ll even sign them. And if you’re down in Miami, show Sket some love at his < <

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