ITALY/ LANCE ARMSTRONG’S SHEPARD FAIREY & KENNY SCHARF ART BIKES FOR THE GIRO d’ITALIA 2009 Making of Video

Here we have the very first sneek peek at LANCE ARMSTRONG’s newly completed Supertouch-curated TREK art bikes for his run in the upcoming GIRO d’ITALIA by artists SHEPARD FAIREY and KENNY SCHARF. The world’s most prestigious cycling stage race after the legendary Tour de France, the Giro is celebrating its 100th anniversary in 2009, coincidentally the first year Lance has ever entered the race. Lending their formidable creative talents to the challenge, Shepard and Kenny created two vastly different and utterly unique cycles to draw attention to Lance’s upcoming NIKE-backed “STAGES” anti-cancer art show benefiting LIVESTRONG that will debut on July 16th in Paris at GALERIE EMMANUEL PERROTIN during the TDF. Getting up on Lance’s “daily driver” Trek Madone road bike, Shepard Fairey created a vibrant homage to Lance’s cancer fighting foundation while including ancient patterning in homage of Italy’s rich architectural details. NYC Pop Art legend Kenny Scharf took a totally different approach to Lance’s Trek TTX time trial cycle and created the “lightspeed” space bike that will hopefully hurtle Tex across the finish line in record time. Both bikes will be auctioned off on October 2nd (10/2 marks the date of Lance’s original cancer diagnosis) at the NYC stop of the “Stages” art tour with all proceeds going to benefit Livestrong.