The design of the new poster is reminiscent of a vintage advertisement that shows the product (in this case a camera) and also shows something you might take a photo of with your new camera—perhaps something in nature, like the squirrel featured in the print.
For this design, Miller said she wanted to encourage viewers to be more present (especially when surrounded by nature) and to experience life directly, instead of through a screen.
“The squirrel scolding from a branch is probably something we’ve all seen, and thought ‘What’s his problem?’ It’s one of those magical everyday moments that we may barely notice. As much as you want to grab and keep and share these magical moments with your phone and instagram, you can’t. ‘Put the phone down!’ the squirrel is telling you.”
The 18” x 24” five-color screen print (edition of 55) is available online in her shop www.arnamiller.com/shop/
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