Forgot to show this last week.,....
by William Powhida
When I was in Miami during Art Basel last December, I conducted an interview with New York Times journalist Damien Cave who repeatedly asked, "What's the alternative to the art market?" The question is not an easy one to answer.
Short of radical social and economic reform, which seems incredibly unlikely in our pro-Capitalist, market-trusting society, I struggled to articulate my thoughts surrounded by the spectacle of Basel. While I was down there, I also saw Jen Bekman's booth at PULSE and it reminded me that one of my answers to Mr. Cave should have immediately been "access." Access to contemporary art is often restricted by high prices, including my own, that put it out of reach of the majority of people who love art. 20x200 offers a way to make art and the experience of buying art accessible to the broader public than the limited pool of collectors who have the means to buy unique and often wildly expensive art objects. Art, in many ways, is a luxury commodity and the larger question remains, "what is enough?"
I believe that it's a matter of scale; prices leap from hundreds to hundreds of thousands based on branding and marketing. I hope that established artists who command hundreds of thousands of dollars for their art will consider what it means to sell to a very small collector class. Are they really reflecting their own creative expression or the tastes of the ruling class? I don't begrudge their wealth or values, but I do believe that art is made freely and for more than those who can afford to own it.
-William Powhida, Maker*
*Please see my bio for William Powhida the "Genius"
Edition of 500 each $50
Buy it at 20x200.com
No comments:
Post a Comment