While the quintessential form of raw denim was always marked by a signature “leg twist” due to the denim fabric following the direction of the weave, the launch of Levi’s Engineered as a more modern division of Levi’s took denim design in new directions. For their 10th anniversary, Levi’s Engineered has sourced Wilfrid Wood to create a three-pack of The Twisted Originals characters as a play on Levi’s Engineered’s “twisted” characteristic. As you would imagine, the personalities are a bit on the quirky side as they each feature a different cut of the twisted denim. 30 cm (approximately 11.8 in) will be seen in select stores alongside images and window display cutouts. However, The Twisted Originals in a set measuring 2 m (approximately 78.7 in) tall will also make rounds across the UK with toys also set to be unveiled.
Monday, April 13, 2009
Levi’s Engineered 10th Anniversary “The Twisted Originals” Figures
While the quintessential form of raw denim was always marked by a signature “leg twist” due to the denim fabric following the direction of the weave, the launch of Levi’s Engineered as a more modern division of Levi’s took denim design in new directions. For their 10th anniversary, Levi’s Engineered has sourced Wilfrid Wood to create a three-pack of The Twisted Originals characters as a play on Levi’s Engineered’s “twisted” characteristic. As you would imagine, the personalities are a bit on the quirky side as they each feature a different cut of the twisted denim. 30 cm (approximately 11.8 in) will be seen in select stores alongside images and window display cutouts. However, The Twisted Originals in a set measuring 2 m (approximately 78.7 in) tall will also make rounds across the UK with toys also set to be unveiled.
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